Every now and then the Gtech Design Team feels the urge to go see what's cool. Last Monday I went with them to the Bull Ring and Mailbox shopping centres in Birmingham.
At 0900 it turns out, only the Apple store is open. It was an education.
All their goodies were plugged in, ready to go and free to use; you can twiddle with an iPad, dock your iPod or watch Apple TV for as long as you want.
People did want to, it was packed.
Amongst the crowds, one lady was sitting listening to a music player, reading her book and the ‘Genius Bar’ were entertaining a group of summer-holiday kids colouring in pictures of iPods (the Genius's were doing most of the colouring).
It was amazing brand-interaction, as a budding brand you kneel before it.
Anyway the rest of the trip was much less inspiring, lots and lots of average appliances. We saw plenty of nice bits but very few products which showed dedicated attention to detail and quality. If our new product doesn't wipe the floor (I know, I know) with the lot of the household appliances we saw, I'll eat my hat.
One other thing arose worth mentioning. A store we visited had a customer in saying her Gtech was 'spitting out bits' when the tray wasn't full, they'd tried everything and swapped her product, but it was still doing it.
'Easy one that', says me, 'static build-up in a newish carpet'. The cure is to wipe down product and brush bar with a water solution with the tiniest drop of washing up liquid. An email this week confirmed all is now well.
I suppose blogs should be useful, so if any of you have questions or need hints or tips, feel free to ask.
I haven’t decided on a subject for next post yet, shocking.
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