Media Training

Today I've been media trained. We did some 'Idol' dreaming of our own recently, thinking of how we should adjust our sweepers to appeal to a wider range of ages. I put in the pic' up-top to kick-off with some colour (excuse gratuitous World Cup link). Feel free to vote for any favorites by commenting...

Now, media training involves going to a proper studio and being taught how to act in front of the media. Evidently if our new product is to be a roaring success, I must front-up and extol it's virtues to anyone interested enough to listen.

It is, I'm told, the secret to many great brands; Virgin = Richard Branson, Dyson = Sir James, Kara Dioguardi = American Idol etc. etc. (kidding Simon, if you ever get to hear)

Well Yvonne Gaskill, legendary TV presenter spent today polishing me up, so I'm ready as I'll ever be.

BBC2 have shown an interest and I'm to appear on 'Money Matters' on July 7th, as you'll all probably be watching the World Cup, I'll let you now how it goes on here.

brave new world

Having been told by our new PR company that I must do a blog, I need help. Gtech are the latest 'David' amongst the floorcare 'Goliath's' and we are very ambitious.

True we believe we can change the way Britain cleans their floors and that our latest technology will be the greatest things since Mr. Dyson wheeled out his no loss of suction vacuum cleaner, but who would take any notice of my blog and how would they hear about it anyway?

You start somewhere though and this is mine.

Currently I am testing prototypes and very pleased. Tell me anything that might be of interest, what do you hate about cleaning? which part of the chore do you like least? does anyone actually believe that using a vacuum cleaner can be fun? (as opposed to 'not as bad as the others, but never in a million years fun')

I plan to write 2 or 3 times a week, I welcome all input and will try to share what goes on in a small design company with a big idea.

Plus there will be vacuum cleaning tips and hints plus ideas to make vacuuming easier.